CHANGING THE WORLD ONE CLEAN AT A TIME
About e.sup
As humans we aren’t perfect, but when we can we like to make the right choices for ourselves, our family, and the planet.
From a simple, personal awakening to do more to protect the world we call home, e.sup was designed to make it easier for us all to live sustainably.
Our beautiful range of zero waste, Australian-made, natural cleaning products deliver powerful cleaning and will make you rethink the way you choose common household products.
OUR PROMISE TO YOU AND THE PLANET:
• Single-use-plastic free
• 100% reusable or recyclable packaging
• Packaging so beautiful you’ll be proud to have it in your home
• Natural ingredients delivering powerful cleaning
• Scientifically formulated
• Never tested on animals
• Vegan-friendly
• 10% of profits go to The Seabin Project, protecting the future for all of us
Our Values
LET’S END SINGLE USE PLASTICS
End. Single-use plastics
Australia has a plastics problem. We produce over 2.5 million tonnes of plastic waste each year, equating to 100 kg per person. Of this, only 13% of plastic is recovered and 84% is sent to landfill.
e.sup stands for End Single-Use Plastics. While it seems like a big mission, it’s one where we believe every little change counts.
That’s why we created our beautiful range of Australian-made, zero waste cleaning products.
They deliver powerful cleaning - and a powerful way to easily cut down on plastics in your home.
SAY NO TO UNNECESSARY WATER
Reducing our carbon footprint
Did you know that the typical household cleaning product contains around 90% water? Imagine how much packaging, electricity and transport is used every year to bring you something you can get with the turn of a tap.
Our products are a concentrated powder packaged in a recyclable cardboard container. Simply pour some of the powder into a reusable spray bottle, add water, and start cleaning.
By adding water yourself, transport and packaging is drastically reduced. A lower carbon footprint for you, us, and the planet.
SAFE, NON-TOXIC INGREDIENTS
Safe, non-toxic ingredients and materials
Our homes should be our sanctuaries, our safe places, our happy places. Yet so many of the products we use to keep them clean contain toxins and unsafe ingredients.
Motivated by the premise that powerful cleaning doesn’t need harsh chemicals, we’ve combined scientific formulations with natural cleaning agents. The result is harm-free, non-toxic cleaning products for every part of your home.
This promise also extends to our choice of packaging, which won’t break down into harmful micro-plastics like other brands. e.sup is safer for your home, your family, your pets and your planet.
10% OF OUR PROFITS SUPPORT A BETTER FUTURE
Supporting/giving back
We want to End Single Use Plastics, but we also want to do our part to reverse the impact single use plastics have already made on our planet. That’s why 10% of profits from each product sold at e.sup goes to The Seabin Foundation, an Australian not-for-profit organisation that focuses on using education, science, research, and community projects to advocate for cleaner oceans.
E.SUP FOUNDER
How e.sup began
As a mum with two children I wasn’t ready to return to the corporate world I used to love before having a family. Whilst looking to detoxify our home, and with a love of creating things, some years ago I began dabbling in DIY home cleaning. This journey uncovered for me the reality that more than 90% of home cleaning products we buy are water. At the same time it was becoming more evident that we are drowning in plastics.
In Australia, our water quality is amazing. We don’t need to be buying plastic bottles of water. The idea of conscious living and trying to leave little impact on the world we live for the future of our children became more and more important.
I found a Sydney based lab to take what I had created to refine. This is when e.sup evolved…